Monday, 30 January 2017

Publishing Newsletter Design, Print and Distribution

Every month at Harlequin, we manage a job that goes back to our roots - design, print and distribution.

The publication is an 8 page newsletter that is sent out in a pack to 1600 independent Newsagents to promote the magazine and newspaper titles they need to be promoting in the coming month. Each pack contains the newsletter and a number of items of point-of-sale (PoS) to help the newsagents promote selected titles.

The raw info, images and adverts for the newsletter and PoS are sent through in the middle of each month and turned around in a day into the initial proofs. The proofs are sent out by our customer to the individual publishers for approval and with a bit of fine tuning, the final artwork is sent to print a day later.

With the job at print stage, preparation for packing begins. Any supplied PoS is collated and packed into the pre-printed envelopes, ready to receive the newsletters and PoS when they come off the production line.

As the recipient list is ever-changing, a new distribution list is supplied every month. The customer has a number of main distribution hubs, with satellite hubs they in turn distribute to. Harlequin packs the envelopes, then boxes the correct number for each satellite hub and delivers to each of the main hubs for distribution.

If you would like more information on any of our Design, Print Management, Distribution or Digital Marketing Services, please do not hesitate to contact us on 07875 337295 or e-mail

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