Thursday, 11 May 2017
A few weeks ago, we were approached by an old design and print client to have a look at the positioning of their website on Google searches.
Jetstyle Services had launched its website a couple of years ago, but online sales of their Whirlpool Bath & Spa Bath range of fragrances, bath salts and cleaners were disappointing.
They had been advised to start an Ad Word or Facebook PPC campaign in order to rectify this. However, Harlequin Media Consultancy noticed that they had poor organic rankings on key searches that relate to their products. We decided that the best course of action would be to improve these rankings before attempting PPC campaigns to see if there was enough of a market to justify spending more on promoting the products.
Some of the keyword search were ranked as low as 56th on page 6 of a Google search, the highest at 12th on page 2. Working with the web developer, making some adjustments to the wording on the website and in the hidden info that only Google sees, improving all social media channels and introducing a Jetstyle Blog, all improved the rankings with immediate effect. In fact, the main keyword searches all now appear on Google's first page near the top.
Traffic through to the website immediately improved and with it, sales started to come in, proving that a PPC campaign could improve sales further. We are currently working on suitable Adwords and Facebook campaigns - so watch this space for more news.