BMB Structural Steel gets the works online!

BMB Structural Steelwork already had a great-looking website that was well-positioned on Google searches and had good click through stats for many keywords applied to the business.

However, the site wasn't generating the level of enquiries expected for such an investment, so Harlequin was asked to audit the website and look at ways of improving it.

It didn't take long to realise that the main home page graphic, whilst being a dramatic and eye-catching picture of one of the workers using an arc welder, took up most of the screen. This pushed all the relevant information about BMB's services out of shot and didn't really show what they manufactured.

Harlequin worked with the web developers to improve the home page with 3 sliding graphics that illustrated BMB's core business, with 3 further graphics below that linked to the separate services - Structural Steelwork, Architectural Steelwork and House Building Steelwork. We then went onto re-write and design many of the information pages and completely overhaul the gallery and blog sections.

Whilst the web developers worked on the website changes, we set about creating a social media presence for BMB. Facebook and Linked In company pages were created, along with Twitter and Instagram accounts. We then started populating these social media channels with pictures and content from the wide variety of projects BMB had completed in recent years.

With the website completed and a manageable cross-section of social media for BMB's staff to handle, we gave the staff an insight of how to be pro-active with their social media and use it to prospect for work, rather than hope that the channels would trawl it in for them.

The project has been a great success, with more enquiries coming from the website and even more coming from the Sales Team having better tools to prospect with.

Harlequin at the Stourbridge Rugby May Weekend

Every year, Stourbridge Rugby hosts its May Weekend, the biggest series of events it stages outside of the National 2 North and Midlands 1 West rugby fixtures. The May Weekend has built up a prestigious reputation over recent years.

The weekend consists of three different events - on Friday the Corporate Lunch, Saturday the May Ball and a Charity Event on Sunday.

The 2017 events were the biggest to date, with the Corporate Lunch hosting over 1500 guests who were treated to a fantastic afternoon. England Head Coach, Eddie Jones and former Head of the CBI, Lord Digby Jones were the main speakers, with a special appearance by Glen Ella. Phillip Serrell performed the auction and John Bentley was MC.

The May Ball continued the celebrations and on Sunday, the Club hosted a Charity match between current and past Stourbridge stars.

Harlequin Media was involved with the promotion of the whole weekend with traditional and digital marketing, as well as producing a range of items to use on the day - posters, tickets, e-tickets, website stories, Facebook events, lunch programmes and menus, table plans and lists, Stourbridge Rugby sponsorship opportunities leaflets, bar signage, sponsors logos formatted for the big screens, competition envelopes, waiters' order pads, and so on...

Harlequin also came up with the idea of the May Lunch Twitter competition. Guests are invited to follow the @StourbridgeRFC Twitter account, then post a tweet mentioning @StourbridgeRFC #SRFCMayLunch and their table number. Sometime during the afternoon, all of the mentions are scrolled and one of the guest speakers chooses a tweet. The winning table is presented with a Magnum of Champagne. This simple idea increases the followers for the Twitter account and helps the hashtag to trend for the afternoon.

Harlequin worked with the Club to ensure that all of the events were promoted as extensively as possible and making sure that everything required to make the day run smoothly turned up in good time - we even helped on the day!

The countdown to this year's May Weekend has already begun - so SAVE THE DATES!!!

Friday 4th May - Corporate Lunch
Saturday 5th May - The Royal Ball
Sunday 6th May - Community Charity Rugby Event

If you would like help promoting your products and events on a variety of media, or just need some design and print done, contact us on communicate@harlequinmediaconsultancy.com

Immediate Results from SEO work for Jetstyle Services

A few weeks ago, we were approached by an old design and print client to have a look at the positioning of their website on Google searches.

Jetstyle Services had launched its website a couple of years ago, but online sales of their Whirlpool Bath & Spa Bath range of fragrances, bath salts and cleaners were disappointing.

They had been advised to start an Ad Word or Facebook PPC campaign in order to rectify this. However, Harlequin Media Consultancy noticed that they had poor organic rankings on key searches that relate to their products. We decided that the best course of action would be to improve these rankings before attempting PPC campaigns to see if there was enough of a market to justify spending more on promoting the products.

Some of the keyword search were ranked as low as 56th on page 6 of a Google search, the highest at 12th on page 2. Working with the web developer, making some adjustments to the wording on the website and in the hidden info that only Google sees, improving all social media channels and introducing a Jetstyle Blog, all improved the rankings with immediate effect. In fact, the main keyword searches all now appear on Google's first page near the top.

Traffic through to the website immediately improved and with it, sales started to come in, proving that a PPC campaign could improve sales further. We are currently working on suitable Adwords and Facebook campaigns - so watch this space for more news.