BMB Structural Steel gets the works online!

BMB Structural Steelwork already had a great-looking website that was well-positioned on Google searches and had good click through stats for many keywords applied to the business.

However, the site wasn't generating the level of enquiries expected for such an investment, so Harlequin was asked to audit the website and look at ways of improving it.

It didn't take long to realise that the main home page graphic, whilst being a dramatic and eye-catching picture of one of the workers using an arc welder, took up most of the screen. This pushed all the relevant information about BMB's services out of shot and didn't really show what they manufactured.

Harlequin worked with the web developers to improve the home page with 3 sliding graphics that illustrated BMB's core business, with 3 further graphics below that linked to the separate services - Structural Steelwork, Architectural Steelwork and House Building Steelwork. We then went onto re-write and design many of the information pages and completely overhaul the gallery and blog sections.

Whilst the web developers worked on the website changes, we set about creating a social media presence for BMB. Facebook and Linked In company pages were created, along with Twitter and Instagram accounts. We then started populating these social media channels with pictures and content from the wide variety of projects BMB had completed in recent years.

With the website completed and a manageable cross-section of social media for BMB's staff to handle, we gave the staff an insight of how to be pro-active with their social media and use it to prospect for work, rather than hope that the channels would trawl it in for them.

The project has been a great success, with more enquiries coming from the website and even more coming from the Sales Team having better tools to prospect with.

Immediate Results from SEO work for Jetstyle Services

A few weeks ago, we were approached by an old design and print client to have a look at the positioning of their website on Google searches.

Jetstyle Services had launched its website a couple of years ago, but online sales of their Whirlpool Bath & Spa Bath range of fragrances, bath salts and cleaners were disappointing.

They had been advised to start an Ad Word or Facebook PPC campaign in order to rectify this. However, Harlequin Media Consultancy noticed that they had poor organic rankings on key searches that relate to their products. We decided that the best course of action would be to improve these rankings before attempting PPC campaigns to see if there was enough of a market to justify spending more on promoting the products.

Some of the keyword search were ranked as low as 56th on page 6 of a Google search, the highest at 12th on page 2. Working with the web developer, making some adjustments to the wording on the website and in the hidden info that only Google sees, improving all social media channels and introducing a Jetstyle Blog, all improved the rankings with immediate effect. In fact, the main keyword searches all now appear on Google's first page near the top.

Traffic through to the website immediately improved and with it, sales started to come in, proving that a PPC campaign could improve sales further. We are currently working on suitable Adwords and Facebook campaigns - so watch this space for more news.

Social Media Services from Harlequin

With social media's ever-increasing popularity, it is becoming riskier for businesses to ignore this medium.
At the very least, having a correctly set up social media presence will make a company or its brands 'discoverable', not only on social media channels, but on search engines as well, helping to raise organic rankings.

At it's best, social media can promote engagement from existing and potential audiences, activity that can be interacted with, spreading the word and converting into sales. New products, services, special offers, case studies, competitions, reviews and recommendations can all reach a wider audience very quickly through social media.

If you don't have a social media presence yet and don't know where to start, Harlequin Media Consultancy can do all the hard work for you. If you have the channels in place, but are unsure whether they are working for you or not, we can audit your channels to make sure that they are.

Staff Training
When your social media channels are set up and making a positive contribution to your marketing efforts, Harlequin can train your staff to ensure that social media continues to be used effectively for you.

If you would like more information, please don't hesitate to contact us on 07875 337295 or e-mail communicate@harlequinmediaconsultancy.com

Here's a few examples of social media that we've set up or currently manage:

Harlequin - Facebook

Harlequin - Twitter

Harlequin - Linked In

Stourbridge RFC - Facebook

Stourbridge RFC - Twitter

Stourbridge RFC - Linked In

Stourbridge RFC - Linked In Business Network Group

Stourbridge RFC - Blog

Chalkboards UK - Facebook

Chalkboards UK - Twitter

Chalkboards UK - Blog

WoodenBox UK - Facebook

WoodenBox UK - Twitter

WoodenBox UK - Blog

Harlequin Media Consultancy Launches

What a week it's been! After more than 11 years at Porter and Woodman, I've finally taken the plunge and started up on my own - Harlequin Media Consultancy has opened for business!

I won't lie, it's not going to be easy starting from scratch, but we're all excited about the prospect of starting something fresh and new; and hard work has never been a problem, whether it's for myself or my clients.

Here's a brief outline of what Harlequin will be offering:

With over 30 years experience in design, marketing and communications, Harlequin Media Consultancy offers a wide range of services to help clients reach their target audiences more effectively.

Marketing & Communications
A single channel campaign or co-ordinated delivery of a campaign across all of the media below. 

• Marketing Project Management - from concept and design through to delivery
• Social Media - from initial set-up through to a managed service of a client’s social media
• E-mail Marketing - regular newsletter and targeted marketing campaigns
• Blogs & PR - taking the client’s news and ideas to create newsworthy blogs & PR stories

Design
A comprehensive range of design services from simple business card layouts to marketing collateral, newsletters and corporate identity.

Print Management
Managing day-to-day print requirements or finding the most efficient way to manage a specific print project.

Administration Systems
Using software available on a client’s own network or cloud-based software to create simple workflow systems for clearer internal communication.

Training
On-site staff training on all of these services to enable the client to take control of their own projects.

PDF File Conversion
Have you been supplied with a PDF file that you can't edit? We can convert PDF files to Microsoft Word, PowerPoint or Excel; or Photoshop PSD or jpeg files for you.

PDF Conversion Prices - £5.00 set-up charge and £2.50 per page - a 10 page document would therefore be a total of £27.50. Discounts available for larger documents. More complex formatting requirements will be quoted on a job-by-job basis.

For more information, please call 07875 337295 or e-mail communicate@harlequinmediaconsultancy.com for more information.