Thursday, 5 April 2018
BMB Structural Steelwork already had a great-looking website that was well-positioned on Google searches and had good click through stats for many keywords applied to the business.
However, the site wasn't generating the level of enquiries expected for such an investment, so Harlequin was asked to audit the website and look at ways of improving it.
It didn't take long to realise that the main home page graphic, whilst being a dramatic and eye-catching picture of one of the workers using an arc welder, took up most of the screen. This pushed all the relevant information about BMB's services out of shot and didn't really show what they manufactured.
Harlequin worked with the web developers to improve the home page with 3 sliding graphics that illustrated BMB's core business, with 3 further graphics below that linked to the separate services - Structural Steelwork, Architectural Steelwork and House Building Steelwork. We then went onto re-write and design many of the information pages and completely overhaul the gallery and blog sections.
Whilst the web developers worked on the website changes, we set about creating a social media presence for BMB. Facebook and Linked In company pages were created, along with Twitter and Instagram accounts. We then started populating these social media channels with pictures and content from the wide variety of projects BMB had completed in recent years.
With the website completed and a manageable cross-section of social media for BMB's staff to handle, we gave the staff an insight of how to be pro-active with their social media and use it to prospect for work, rather than hope that the channels would trawl it in for them.
The project has been a great success, with more enquiries coming from the website and even more coming from the Sales Team having better tools to prospect with.
Tuesday, 6 March 2018
Every year, Stourbridge Rugby hosts its May Weekend, the biggest series of events it stages outside of the National 2 North and Midlands 1 West rugby fixtures. The May Weekend has built up a prestigious reputation over recent years.
The weekend consists of three different events - on Friday the Corporate Lunch, Saturday the May Ball and a Charity Event on Sunday.
The 2017 events were the biggest to date, with the Corporate Lunch hosting over 1500 guests who were treated to a fantastic afternoon. England Head Coach, Eddie Jones and former Head of the CBI, Lord Digby Jones were the main speakers, with a special appearance by Glen Ella. Phillip Serrell performed the auction and John Bentley was MC.
The May Ball continued the celebrations and on Sunday, the Club hosted a Charity match between current and past Stourbridge stars.
Harlequin Media was involved with the promotion of the whole weekend with traditional and digital marketing, as well as producing a range of items to use on the day - posters, tickets, e-tickets, website stories, Facebook events, lunch programmes and menus, table plans and lists, Stourbridge Rugby sponsorship opportunities leaflets, bar signage, sponsors logos formatted for the big screens, competition envelopes, waiters' order pads, and so on...
Harlequin also came up with the idea of the May Lunch Twitter competition. Guests are invited to follow the @StourbridgeRFC Twitter account, then post a tweet mentioning @StourbridgeRFC #SRFCMayLunch and their table number. Sometime during the afternoon, all of the mentions are scrolled and one of the guest speakers chooses a tweet. The winning table is presented with a Magnum of Champagne. This simple idea increases the followers for the Twitter account and helps the hashtag to trend for the afternoon.
Harlequin worked with the Club to ensure that all of the events were promoted as extensively as possible and making sure that everything required to make the day run smoothly turned up in good time - we even helped on the day!
The countdown to this year's May Weekend has already begun - so SAVE THE DATES!!!
Friday 4th May - Corporate Lunch
Saturday 5th May - The Royal Ball
Sunday 6th May - Community Charity Rugby Event
If you would like help promoting your products and events on a variety of media, or just need some design and print done, contact us on email@example.com
Thursday, 11 May 2017
A few weeks ago, we were approached by an old design and print client to have a look at the positioning of their website on Google searches.
Jetstyle Services had launched its website a couple of years ago, but online sales of their Whirlpool Bath & Spa Bath range of fragrances, bath salts and cleaners were disappointing.
They had been advised to start an Ad Word or Facebook PPC campaign in order to rectify this. However, Harlequin Media Consultancy noticed that they had poor organic rankings on key searches that relate to their products. We decided that the best course of action would be to improve these rankings before attempting PPC campaigns to see if there was enough of a market to justify spending more on promoting the products.
Some of the keyword search were ranked as low as 56th on page 6 of a Google search, the highest at 12th on page 2. Working with the web developer, making some adjustments to the wording on the website and in the hidden info that only Google sees, improving all social media channels and introducing a Jetstyle Blog, all improved the rankings with immediate effect. In fact, the main keyword searches all now appear on Google's first page near the top.
Traffic through to the website immediately improved and with it, sales started to come in, proving that a PPC campaign could improve sales further. We are currently working on suitable Adwords and Facebook campaigns - so watch this space for more news.
Monday, 30 January 2017
Every month at Harlequin, we manage a job that goes back to our roots - design, print and distribution.
The publication is an 8 page newsletter that is sent out in a pack to 1600 independent Newsagents to promote the magazine and newspaper titles they need to be promoting in the coming month. Each pack contains the newsletter and a number of items of point-of-sale (PoS) to help the newsagents promote selected titles.
The raw info, images and adverts for the newsletter and PoS are sent through in the middle of each month and turned around in a day into the initial proofs. The proofs are sent out by our customer to the individual publishers for approval and with a bit of fine tuning, the final artwork is sent to print a day later.
With the job at print stage, preparation for packing begins. Any supplied PoS is collated and packed into the pre-printed envelopes, ready to receive the newsletters and PoS when they come off the production line.
As the recipient list is ever-changing, a new distribution list is supplied every month. The customer has a number of main distribution hubs, with satellite hubs they in turn distribute to. Harlequin packs the envelopes, then boxes the correct number for each satellite hub and delivers to each of the main hubs for distribution.
If you would like more information on any of our Design, Print Management, Distribution or Digital Marketing Services, please do not hesitate to contact us on 07875 337295 or e-mail firstname.lastname@example.org
Tuesday, 10 January 2017
Have you been supplied with a PDF file that you can't edit?
Harlequin Media Consultancy can convert PDF files to Microsoft Word, PowerPoint or Excel; or Photoshop PSD or jpeg files for you, which makes them fully editable. You can then use them for presentations, seminars, or inclusion in wider documents.
PDF Conversion Prices
£5.00 set-up charge and £2.50 per page.
e.g. a 10 page document would cost a total of £27.50 + VAT
Discounts are available for larger documents. More complex formatting requirements will be quoted on a job-by-job basis.
For more information, call 07875 337295 or e-mail email@example.com
Tuesday, 3 January 2017
With social media's ever-increasing popularity, it is becoming riskier for businesses to ignore this medium.
At the very least, having a correctly set up social media presence will make a company or its brands 'discoverable', not only on social media channels, but on search engines as well, helping to raise organic rankings.
At it's best, social media can promote engagement from existing and potential audiences, activity that can be interacted with, spreading the word and converting into sales. New products, services, special offers, case studies, competitions, reviews and recommendations can all reach a wider audience very quickly through social media.
If you don't have a social media presence yet and don't know where to start, Harlequin Media Consultancy can do all the hard work for you. If you have the channels in place, but are unsure whether they are working for you or not, we can audit your channels to make sure that they are.
When your social media channels are set up and making a positive contribution to your marketing efforts, Harlequin can train your staff to ensure that social media continues to be used effectively for you.
If you would like more information, please don't hesitate to contact us on 07875 337295 or e-mail firstname.lastname@example.org
Here's a few examples of social media that we've set up or currently manage:
Harlequin - Facebook
Harlequin - Twitter
Harlequin - Linked In
Stourbridge RFC - Facebook
Stourbridge RFC - Twitter
Stourbridge RFC - Linked In
Stourbridge RFC - Linked In Business Network Group
Stourbridge RFC - Blog
Chalkboards UK - Facebook
Chalkboards UK - Twitter
Chalkboards UK - Blog
WoodenBox UK - Facebook
WoodenBox UK - Twitter
WoodenBox UK - Blog
Tuesday, 13 December 2016
Stourbridge Rugby recently launched the RFU's 'Return to Rugby' initiative at the Club, aiming to attract former rugby players back to the sport. Harlequin Media Consultancy helped with the local launch which has been a great success for the Club and the RFU's campaign in the area.
Thanks to Return to Rugby, Dick Jeavons-Fellows, a former player and Chairman at Stourbridge, took the opportunity to have a run out with his twin sons, Alfie and Zac. The picture of the 3 family members created so much interest on the Club's social media channels, we decided to send out a piece of PR in the hope of creating some more interest - here's what we sent out:
Family Time on the Pitch Thanks to ‘Return to Rugby’
The RFU recently launched a new initiative called ‘Return to Rugby', aimed at encouraging players who have left the sport to get back into training and to turn out for the odd game.
Stourbridge RFC has signed up to this initiative, asking people in the local area to get back into playing, or even to throw a rugby ball around for the first time. The Club is holding regular Wednesday night training sessions, which are supported by RFU coaches to ensure that the players are eased back in gently. The next session is on Wednesday 23rd November 2016, starting at 7:30pm and will be hosted by RFU Regional Development Officer, Adam Blackford.
‘Return to Rugby’ player Dick Jeavons-Fellows, a past Chairman of the Club whose family has had a long association with Stourbridge, recently turned out for the Grasshoppers XV alongside his twin sons Alfie and Zac, who both play for Stourbridge Colts. The game was against local rivals Wolverhampton IVs and all three of the Jeavons-Fellows family managed to score a try in the closely fought win.
Dick said, “It was a great opportunity to play in the same team as the boys, it gives a whole new meaning to quality family time!”
The new RFU initiative has even inspired the current Club Chairman, Robin Edwards and Director of Communications, Mark Denison to put their boots on again. Mark commented, “With O2 Touch and Return to Rugby now being hosted at the Club, I can keep on top of my fitness playing a sport that I love. Next season I’ll also have a chance to play alongside my own son Jacob, as he will qualify for senior rugby.”
Stourbridge is also resurrecting its Gazelles XV to play a series of six games throughout the season on Friday nights against local Clubs that have also taken up the Return to Rugby initiative.
PR Goes NationalWe didn't realise how much interest this would create when it was first sent out. The Stourbridge News, Stourbridge Chronicle and Express & Star all ran with it, as it was good local story. However, it didn't stop there. First of all, the best-selling Rugby magazine, Rugby World, agreed to publish the story, making it a truly national (maybe even international) story. Then the RFU asked for permission to approach Dick and the twins for a more in-depth interview for their website and their monthly newspaper, Touchline.
As a result of all this positive coverage, the twins have now been approached by Channel 4 to appear on a programme they are making in the New Year about twins - they were only too happy to oblige.
This was the first PR job taken on by Harlequin Media Consultancy, which has been a resounding success for Stourbridge Rugby and the RFU.
If you'd like more information of getting your company, brand or general news noticed, please give us a call on 07875 337295 or e-mail email@example.com