Tuesday, 6 March 2018

Harlequin at the Stourbridge Rugby May Weekend

Every year, Stourbridge Rugby hosts its May Weekend, the biggest series of events it stages outside of the National 2 North and Midlands 1 West rugby fixtures. The May Weekend has built up a prestigious reputation over recent years.

The weekend consists of three different events - on Friday the Corporate Lunch, Saturday the May Ball and a Charity Event on Sunday.

The 2017 events were the biggest to date, with the Corporate Lunch hosting over 1500 guests who were treated to a fantastic afternoon. England Head Coach, Eddie Jones and former Head of the CBI, Lord Digby Jones were the main speakers, with a special appearance by Glen Ella. Phillip Serrell performed the auction and John Bentley was MC.

The May Ball continued the celebrations and on Sunday, the Club hosted a Charity match between current and past Stourbridge stars.

Harlequin Media was involved with the promotion of the whole weekend with traditional and digital marketing, as well as producing a range of items to use on the day - posters, tickets, e-tickets, website stories, Facebook events, lunch programmes and menus, table plans and lists, Stourbridge Rugby sponsorship opportunities leaflets, bar signage, sponsors logos formatted for the big screens, competition envelopes, waiters' order pads, and so on...

Harlequin also came up with the idea of the May Lunch Twitter competition. Guests are invited to follow the @StourbridgeRFC Twitter account, then post a tweet mentioning @StourbridgeRFC #SRFCMayLunch and their table number. Sometime during the afternoon, all of the mentions are scrolled and one of the guest speakers chooses a tweet. The winning table is presented with a Magnum of Champagne. This simple idea increases the followers for the Twitter account and helps the hashtag to trend for the afternoon.

Harlequin worked with the Club to ensure that all of the events were promoted as extensively as possible and making sure that everything required to make the day run smoothly turned up in good time - we even helped on the day!

The countdown to this year's May Weekend has already begun - so SAVE THE DATES!!!

Friday 4th May - Corporate Lunch
Saturday 5th May - The Royal Ball
Sunday 6th May - Community Charity Rugby Event

If you would like help promoting your products and events on a variety of media, or just need some design and print done, contact us on communicate@harlequinmediaconsultancy.com

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