Thursday, 11 May 2017
A few weeks ago, we were approached by an old design and print client to have a look at the positioning of their website on Google searches.
Jetstyle Services had launched its website a couple of years ago, but online sales of their Whirlpool Bath & Spa Bath range of fragrances, bath salts and cleaners were disappointing.
They had been advised to start an Ad Word or Facebook PPC campaign in order to rectify this. However, Harlequin Media Consultancy noticed that they had poor organic rankings on key searches that relate to their products. We decided that the best course of action would be to improve these rankings before attempting PPC campaigns to see if there was enough of a market to justify spending more on promoting the products.
Some of the keyword search were ranked as low as 56th on page 6 of a Google search, the highest at 12th on page 2. Working with the web developer, making some adjustments to the wording on the website and in the hidden info that only Google sees, improving all social media channels and introducing a Jetstyle Blog, all improved the rankings with immediate effect. In fact, the main keyword searches all now appear on Google's first page near the top.
Traffic through to the website immediately improved and with it, sales started to come in, proving that a PPC campaign could improve sales further. We are currently working on suitable Adwords and Facebook campaigns - so watch this space for more news.
Monday, 30 January 2017
Every month at Harlequin, we manage a job that goes back to our roots - design, print and distribution.
The publication is an 8 page newsletter that is sent out in a pack to 1600 independent Newsagents to promote the magazine and newspaper titles they need to be promoting in the coming month. Each pack contains the newsletter and a number of items of point-of-sale (PoS) to help the newsagents promote selected titles.
The raw info, images and adverts for the newsletter and PoS are sent through in the middle of each month and turned around in a day into the initial proofs. The proofs are sent out by our customer to the individual publishers for approval and with a bit of fine tuning, the final artwork is sent to print a day later.
With the job at print stage, preparation for packing begins. Any supplied PoS is collated and packed into the pre-printed envelopes, ready to receive the newsletters and PoS when they come off the production line.
As the recipient list is ever-changing, a new distribution list is supplied every month. The customer has a number of main distribution hubs, with satellite hubs they in turn distribute to. Harlequin packs the envelopes, then boxes the correct number for each satellite hub and delivers to each of the main hubs for distribution.
If you would like more information on any of our Design, Print Management, Distribution or Digital Marketing Services, please do not hesitate to contact us on 07875 337295 or e-mail firstname.lastname@example.org
Tuesday, 10 January 2017
Have you been supplied with a PDF file that you can't edit?
Harlequin Media Consultancy can convert PDF files to Microsoft Word, PowerPoint or Excel; or Photoshop PSD or jpeg files for you, which makes them fully editable. You can then use them for presentations, seminars, or inclusion in wider documents.
PDF Conversion Prices
£5.00 set-up charge and £2.50 per page.
e.g. a 10 page document would cost a total of £27.50 + VAT
Discounts are available for larger documents. More complex formatting requirements will be quoted on a job-by-job basis.
For more information, call 07875 337295 or e-mail email@example.com
Tuesday, 3 January 2017
With social media's ever-increasing popularity, it is becoming riskier for businesses to ignore this medium.
At the very least, having a correctly set up social media presence will make a company or its brands 'discoverable', not only on social media channels, but on search engines as well, helping to raise organic rankings.
At it's best, social media can promote engagement from existing and potential audiences, activity that can be interacted with, spreading the word and converting into sales. New products, services, special offers, case studies, competitions, reviews and recommendations can all reach a wider audience very quickly through social media.
If you don't have a social media presence yet and don't know where to start, Harlequin Media Consultancy can do all the hard work for you. If you have the channels in place, but are unsure whether they are working for you or not, we can audit your channels to make sure that they are.
When your social media channels are set up and making a positive contribution to your marketing efforts, Harlequin can train your staff to ensure that social media continues to be used effectively for you.
If you would like more information, please don't hesitate to contact us on 07875 337295 or e-mail firstname.lastname@example.org
Here's a few examples of social media that we've set up or currently manage:
Harlequin - Facebook
Harlequin - Twitter
Harlequin - Linked In
Stourbridge RFC - Facebook
Stourbridge RFC - Twitter
Stourbridge RFC - Linked In
Stourbridge RFC - Linked In Business Network Group
Stourbridge RFC - Blog
Chalkboards UK - Facebook
Chalkboards UK - Twitter
Chalkboards UK - Blog
WoodenBox UK - Facebook
WoodenBox UK - Twitter
WoodenBox UK - Blog